Internet Marketing tips and articles

Experts agree that one of the best things a business owner can do is create a media page on their website.  What is this latest trend?  And why should you consider implementing this in your own business?

A media page, sometimes known as a “media room” or “press room”, is a page on a website that contains information the media and press would find helpful.

Some examples of what you can find include press releases, links to interviews and articles that the business owner has been featured in, interview topic list, sample questions, and more.

Including a media page on a website can be a very smart business decision.  First and foremost, it can help a business look professional and credible.

When someone stumbles upon a website for the first time, they usually look at a few pages before clicking away.

A business owner can be a very well known expert in a certain field, and even interviewed in major newspapers, magazines and television shows.

However, if they do not put that information out there for the public to see, the public won’t know about it.

Now, imagine a person stumbling across a site for the first time, viewing a press page, and realizing they are on an expert’s site.  That first-time visitor will be more likely to pay attention to what is being said on that site, sign up for the newsletter, and keep coming back for more information.

Not only will a media page impress potential customers and clients, it can also impress the media themselves.

Many editors, reporters, and producers regularly surf the web looking for people to interview.  Having a media page will alert media professionals that a business owner takes their business seriously and is looking for more media exposure.

While listing all the interviews and other media exposure a business has received may seem a little like bragging, it really isn’t.  Some media professionals are only looking to work with media-seasoned business owners.

For example, if given a choice between an expert who has been featured in several articles and a newbie, the producers of Oprah or Good Morning America will be more likely to interview the expert.  Not listing past media exposure can actually hinder a business.

Even if a business has not received very much media exposure in the past, having a media room with the few listings they have or even their press releases can help them establish credibility.

A media page does not have to be fancy.  In fact, a simple page that allows the business to showcase their achievements may work best.  Business owners that do not have web skills can hire a web designer or virtual assistant to create their media page for them.

Media pages can help bring in customers and clients, as well as bring on new opportunities for media exposure.  With so many benefits, there really aren’t any reasons not to have one.