How to Know What You Need an Affiliate Manager to Do
The task list for an affiliate manager can be as narrow as simply following up with affiliate inquiries to creating and facilitating a full on marketing strategy.
Before you begin to search for an affiliate manager, it’s important to know what you want them to accomplish.
Here’s how:
Take stock of your current affiliate program. If you don’t already have an affiliate marketing strategy then now’s the time to plan that program and decide what you want to handle yourself and what you want your affiliate manager to be responsible for.
Assuming you do have an affiliate program already in place, make a list of the tasks you currently handle. Include every single task, no matter how small, in this list.
Once you have this list, separate the tasks you wish to continue handling and the tasks which make sense for you to be involved in. Read the rest of this entry »




